Image Repair
Both Charlie Gibson and Oprah will have some image repair to do following their treatment of Sarah Palin. Their audiences clearly have a problem with obvious partisanship in the broadcast TV realm.
Gibson sensed this and donned the accusatory professor’s eyeglasses for his interview disguise. Charlie will ditch these in future to make clear the difference between the surly media star doing his duty for the cause and the sunny, nonthreatening anchorman to the masses.
Oprah no doubt realizes that her support of Obama has a cost. Unfortunately, she dissembles when saying that her show will not be a platform for any candidate. She should simply keep to the story that Obama is extraordinary and that she has finished with politics now that the primaries are completed. Oprah’s unwillingness to come clean will increase the damage.
